Digital Advertising & Marketing 101: Take The Complete Guide

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About Course

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings?

For these questions and many others, surveys remain the tried and true method for gaining marketing insights.

From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.

Course Content

Factor Analytics

  • Tell me your services
  • What is your products
  • Do this quiz

Cluster Analytics

Multi-dimensional scaling

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